How and why eHealth is on the rise

Health, as the consistent top priority of Filipinos in Pulse Asia’s surveys since 2012 and having each patient spend Php 7,496 annually on average on it, has become the most lucrative industry in the country. Combining that with the net income coming from medical expenditures spent by medical tourists, since we ranked 8th in Global Medical Tourism, health has become an unstoppable economic giant. And the growth doesn’t stop there. With the rise of advanced technologies, there comes a rise in health innovations too. eHealth, the direct integration and use of information and communication technologies in healthcare, is making rounds in the charts. Here’s how and why.

Healthcare companies are utilizing consumer-available technologies for better business.

75.6% of Filipinos own smartphones and roughly 80% of such is able to access the internet. With that on the table, healthcare providers are making the most out of existing consumer-owned technologies to transact with them via various innovative online and digital solutions.

Whether through a mobile app that connects users to healthcare workers allowing them to communicate and schedule appointments, or management systems tracking medical histories and websites locating the nearest branches, these efforts have paved the way for patients and businesses alike to support the eHealth movement. After all, there’s nothing wrong with maximizing these handy little gadgets while growing your business, right?

The Government is all for it too.

In the recent months, the Philippine government has forwarded a Universal Healthcare Bill (UHC Bill) that aims to provide Filipinos accessible, affordable, and convenient healthcare. Recognizing the importance of stringing together existing healthcare initiatives and filling in gaps to achieve that, by investing in and supporting digital healthcare, the Philippine Government makes for a more cohesive national policy on Digital Health processes and standards. Moreover, with these steps taken, the administration itself catalyzes and provides more support to the rise of eHealth in the country.

It’s providing accessibility perfect for our geological structure.

Given the archipelagic structure and spaced out distribution of healthcare facilities and providers in the country, digital or eHealth initiatives that allows more accessible, convenient, fast, and mobile transactions, although arguably still select, makes a huge impact on the public’s general well-being.

Manifesting first in the support eHealth has been gaining as eHealth app downloads and eHealth web activities and then translating into significant support and notable profit, there’s no question that this movement is well-received by the public and will go places.

Now that we’ve covered the hows and whys of the popularity and growth of eHealth in the Philippines, the vision of its future becomes much clearer. Running down the logic behind its sudden fame, it all becomes more reasonable to hop in on the trend and see where it takes you. But remember, do all with caution and care. Research and run-downs like this will go a long way.

Andrea Nalupa
Marketing Associate

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