Leadership through crisis

Digitally leading your team through crisis

With COVID-19 impacting global economics, geopolitics, and worst of all, health – far worse than both MERS and SARS combined, it is undeniable that the global pandemic has subjected populations and businesses alike to crisis. Although there is yet to be a cure nor escape from the afflictions brought by the situation, there is hope in your leadership and how you could secure the future and safety of your employees and company. Here’s how.

Step 1: Scanning

Know what you’re dealing with. Conduct a situational analysis, update your SWOT, and review some forecasts and models. Then, take all that you’ve researched and organize your info. Once you’ve collected all the data and have made a sound and complete assessment, looking for actual solutions is now open for discussion. Diving head-first into strategizing without knowing where you stand will only throw you off your balance and prove counterproductive, so be very careful not to overlook this phase.

Step 2: Planning 

After you’ve accomplished the first step, you’re ready to get planning. Set some online meetings and figure out the alignments, adjustments, and approach you’ll be frontlining – with proper goal-setting in mind, of course!

A good way (and the only fruitful way) to do this is to do it with as much knowledge, full intention, and critical thinking you could muster and put to use. This phase should have no time for uninformed decisions, half-hearted actions, and baseless assumptions. From creating a timeline and comparing your options to assigning tasks and bulletproofing your methods, you’ll need to be firm and fastidious. When you’ve executed this step with both qualities in check, only then are you qualified to proceed with step 3.

Step 3: Procurement

Here’s where your inner-shopping guru comes to play. Once you’ve got a fool-proof plan down, you must now take the first step to make it come to life – acquiring all the best necessary equipment, tools, and resources that will enable you to succeed. A great tip for a breezy step 3 is treating the expenditures like your own – think about how it would affect your process and your budget, how you’d feel and struggle if this spend goes to waste, and how the money you can save could be spent for other important things. No one wants to see their money go down the drain, and this should be enough motivation for you to get smart.

Step 4: Dissemination 

Nope, you’re not at the execution phase yet. You have to make sure everyone, and we mean EVERYONE, in your team knows what to do first.

Guiding your team entails inclusivity and everyone’s preparedness, and you should know that. Briefings and training will go a long way. Although pamphlets, minutes, and tutorials don’t seem too interesting right now, you’ll thank us once you’re breezing through execution and see how other companies who skipped this are getting more complaints than results.

Step 5: Execution and Supervision 

Big congratulations if you’ve made it this far, but we’re not done yet. Although you’ve earned your share of praise with your awesome and fine-tuned plan, your leadership is only as awesome as sticking to it [or bettering it once unexpected circumstances come you way] gets.

In case you forget, you are part of every single step of the way – leaving after delegating makes for failure and makes you quite an irresponsible and detached leader as well. To avoid this, find a way to manage your team directly whilst going through the hell of it with them. Being available for all the questions and suggestions, as well as giving them support and providing them guidance really does make all the difference.

Step 6: Tracking 

During and after your execution, it’s important that you keep track of all the results and numbers. Tracking is key to knowing whether or not your methods are working and how you can make them work better and give better results.

If you’re looking for a convenient and effective way to do this, making use of productivity apps and trackers, having consistent audits, and practicing proper documentation make for a good checklist.

Step 7: Evaluation

This is where the significance of tracking is most apparent and felt. After compiling and organizing all the necessary data from tracking, you must assess three vital points; 1) how successful your initiatives were, 2) whether or not you should continue or repeat this process, and 3) what you can and should do to improve your process. This way, all your efforts won’t be done in vain.

It will take more than this article to help you brush up on your leadership skills as well as take you and your business out of crisis, but it will definitely help you take your first steps and keep afloat at the very least. These steps will not be easy to undertake nor will they be and instant success, but trust that it will be worth it.


Andrea Nalupa
Marketing Associate

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